Lifebuoy soap – good for both men and women, you say? Yes, but let’s look at how sexist this advert is. Ladies, if you don’t use Lifebuoy, you have B.O. and no man will want you. However, no woman says “Ew” about the tough beard stubble of the men in the bottom panels. Even though they SHOULD, because it’s rough and scratchy! Turn the tables, women; just say NO to five o’clock shadow.
—From Life magazine, February 15, 1937
Men know more about cleaning. It’s true. Just ask the makers of Hoover vacuums, who published this advert for their newest vacuum, the Hoover One Fifty, in Life magazine’s February 8, 1937 issue:
The ad is fairly innocuous until one gets to the questionnaire at the bottom of the second column of print. Ask your husband first, because he’s going to be the one paying for this new contraption. So, that makes him know “more about cleaning?” He’s not the one emptying the bag when the red dot flashes that it’s time . . .
One final note. This ad advertises that the price is very affordable. Just a dollar fifty per week, payable monthly. Yes, but what is the entire purchase price? See, that’s how they get ya!!
I’m sure it’s just your bad breath, Ruth. Not your shitty attitude, or even that ridiculous hat.
And then, the wonders of advertising – Colgate got me a date to the prom! That’s the reason to stay in college, girls. Because you’re never going to use that degree after you get a husband . . .
– from Life magazine, January 11, 1937
This guy is WAY too into his pineapple juice:
It’s dew from the gods!
Here is the ad copy, so you can see all of the ridiculous emphasis:
-From Life magazine, January 4th, 1937
Here’s a quick one for you today, an early Christmas present, if you will:
Remember, kids, Santa is a discerning old man. He would never be caught smoking Camels!!
-From Life Magazine, December 21, 1936