Lifebuoy soap – good for both men and women, you say? Yes, but let’s look at how sexist this advert is. Ladies, if you don’t use Lifebuoy, you have B.O. and no man will want you. However, no woman says “Ew” about the tough beard stubble of the men in the bottom panels. Even though they SHOULD, because it’s rough and scratchy! Turn the tables, women; just say NO to five o’clock shadow.
—From Life magazine, February 15, 1937